PEOPLE PERFORMANCE EXPERT
Ross Hunter is a people performance expert, specialising in an innovative real-time approach to transform the daily habits and interactions that drive people performance.
Trust, teamwork, and leadership don’t happen by intention alone—they’re shaped by the small, everyday actions we take. Ross partners with individuals, teams, and organisations to identify and refine performance habits that boost motivation, increase productivity, and deliver results—tackling the performance challenges we face today.
Challenge 1
Performance Level
80% of people say they’re not performing at their best - meaning only 20% are operating at their full potential, feeling energised, and thriving
Challenge 2
Performance Feedback
65% of people say they lack meaningful performance feedback, citing it as too subjective and vague to drive real improvement
Challenge 3
Performance Blindness
Performance is going unnoticed. Time pressures prioritise action over reflection, and rigid performance management processes are failing
Ross Hunter
Ross Hunter has spent over two decades unlocking potential across organisations, teams, and individuals. His passion? Enhancing real-time performance.
Driven by a commitment to helping others succeed, Ross has honed his skills in diverse settings. Starting in elite sport as a player and coach competing on the world stage, then in a global consultancy, where he partnered with start ups, SMEs, and worldwide brands. Most recently, he played a pivotal role in a FTSE 20 organisation.
The inspiration for Ross’s real-time approach emerged during his time as Head Coach of an International Blind Sports Team. He witnessed how every player, despite their blindness, understood their performance with remarkable clarity. Analysis happened in real-time, feedback was immediate, and the richest opportunities for growth were seized in the moment.
Ross’s principles and approach have been shaped by his experiences:
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Head of Coaching and Talent Partner at RELX
RELX, a global leader and FTSE 20 corporation, operates across the world with over 35,000 employees.
Ross’s journey at RELX was defined by progressive impact and responsibility. Starting as Head of Coaching, he led efforts to strengthen the company’s coaching culture, embedding coaching skills and integrating them seamlessly into daily operations.
In his role as Talent Partner, Ross took on even greater influence, analysing people performance behaviours, coaching high-stakes teams and individuals in real-time, shaping the global leadership strategy, and driving the execution of the Talent agenda to deliver measurable results.
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Consultant Lead at EY Lane4
Ross spearheaded initiatives focused on Teams, Leadership, and behavior change, driving higher people performance across a diverse range of global businesses. From startups to international brands spanning multiple sectors, Ross took ownership of client needs from initial concept to full implementation, ensuring that desired behavioral shifts and team transformations were deeply embedded and long-lasting.
Beyond his consultancy work, Ross has also distinguished himself as a keynote speaker, captivating audiences with powerful storytelling and insights drawn from his experience in international sports. He brings concepts like trust, feedback, coaching, and leadership to life, leaving audiences with practical tools and lasting inspiration.
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England Cricket Head Coach and Professional Cricketer
Ross proudly joins the esteemed ranks of England Cricket coaches, becoming the 21st coach of an England Cricket Team and earning recognition as one of the top 1% highest-qualified coaches in the UK.
As Head Coach of the England Blind Cricket Team, Ross took on the responsibility of nurturing and guiding the squad through the demands of international competition. From World Cups to home and away tours against the world’s toughest opposition, he steered the team with precision and purpose.
In this role, Ross’s expertise extended to comprehensive performance analysis, strategic development, and real-time coaching, all aimed at unlocking the squad’s full potential on the global stage.
Before stepping into coaching, Ross began his cricketing journey as a Professional Cricketer, representing his country at an International World Cup and competing at the highest level.
Principles
Real play not role play
Ross enhances performance in action and not in workshops. Think of it like Olympic coaches working with athletes in between their events, not just in practice! Ross is there, in meetings and projects, ensuring growth and improvement happens in action, not in a staged setting
Fact not fiction
Ross elevates performance from reality, not the stories told after the fact. Imagine Doctors having to diagnose illnesses without being able to do any examination! By being there during the action, Ross analyses real moments so the interventions are richer, and change sticks
Now not never
Ross seizes the rich moments that happen in real time, not in rehearsals. Imagine photographers who only get told about the perfect shot – missing the chance to capture it! With interventions in action, those fleeting opportunities for growth aren’t lost forever
Approach
Step 1. Analyse
Leverage cutting-edge technology to capture real-time performance as it happens—think recording virtual meetings or tapping into other innovative tools. From there, Ross Hunter brings his wealth of experience, paired with the latest research and proven frameworks, to dive deep, analyse, and reveal actionable insights that drive real results
Step 2. Understand
Tailored insights brimming with practical tips, all derived from your real-time performance data. These insights pinpoint where you stand, uncover key challenges, and lay out the clearest path to elevate your impact. Every recommendation is designed to drive measurable improvement and ensure meaningful progress
Step 3. Action
Real-time coaching and in-action feedback to unlock your full potential. This hands-on approach ensures actionable insights come to life, with on-the-spot adjustments that push your performance to the next level. By emphasising immediate actions in the moment, it guarantees lasting results and effortless, seamless change
Services
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Organisations and Teams
Ross transforms people performance habits where it matters most—right in the thick of action. With real-time analysis, insightful feedback, and in-the-moment coaching, every interaction is grounded in the reality of your team's day-to-day. No staged scenarios, just real-world evidence driving meaningful change. The result? Stronger dynamics, sharper performance, sustainable improvements and better habits you can see and feel
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Individuals
Take control of your career with Ross’s personalised, in-the-moment approach. Through real-time analysis and actionable insights, you’ll see the true impact of your behaviours and gain tools to adapt and thrive. No need to wait for your organisation—this is an affordable option designed for individuals ready to invest in their growth. Immediate feedback means you can start closing the gap between where you are and where you want to be, now
Focus Areas
Leadership
Trust
Decision Making
Feedback
Communication
Innovation
Collaboration
Solutions
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Act
Use Case: Understand and adapt habits that enhance performance behaviours
Time: Analysis only
Cost: Flat fee
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Accelerate
Use Case: Fast-track peak performance for teams and individuals in new roles
Time: 4 to 6 weeks
Cost: Flat fee
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Align
Use Case: Enable a team or individual to achieve a critical objective
Time: 6-12 months plus
Cost: Monthly fee
Elevate people performance in real-time. Analyse, understand and action new habits in the moment. Too often, we tackle these things out of context, away from reality.
— Ross Hunter
Media
Inspiration for a real-time approach
Innovation through real-time performance insights
Free Performance Insights
Remove performance blind spots with real-time performance insights—starting with your first analysis, absolutely free!
It only takes 2 minutes to enter your details and follow a few simple steps.
Don’t miss the chance to experience the power of real-time performance insights.